You’ve started the B Corp Impact Assessment. But now you’re...stuck. You’ve gone through a couple of times and jumped around to different areas. Maybe you’re rocking one section but have completely ignored others.

Sustainability reporting and strategy are both important piece of making more business more sustainable. But which should you focus on? Let’s look at the difference between sustainability strategy and reporting, with concrete definitions and examples for each.

When looking at companies and sustainability, there are tons of expectations. Carbon neutral! Zero Waste! This blog will decipher these options and give some application guidelines.

Think about the last thing you ordered in the mail and had shipped? What container did it come in? What did you do with the packaging when you were done? Was the package full of plastic? Or were you able to recycle each piece of cardboard? These questions are all part of sustainable packaging.

As a business owner or consumer, it’s easy to get drawn to labels and sustainability certifications touting benefits and claims. For sustainable businesses, they are multiple certifications to be aware of.

Corporate governance commitment is the secret of successful sustainability programs. You’ve got to have set alignment from the top of the organization to make sure your company is running a successful sustainability program.

It’s easy to get meta with sustainability. Do this, do that, follow this instruction. And then you’re left to apply it to your business. Instead, let’s learn about sustainability by looking at examples of companies that have done it right! Having concrete data, seeing plans in action and having an example to follow can be incredibly helpful in defining and refining your strategy.

If you’re still deciding if this will be the year of sustainability, contemplate your options using an opportunity cost model. The benefits of sustainability are well documented in the press. Carbon Disclosure Project research found companies that plan and manage for climate change risk have an 18% higher return on equity than peers and a 67% higher return on equity than companies that forgo steps to mitigate climate risk.

Make 2020 the year you take action toward a sustainability strategy of your own. Amazon and Google employees made headlines writing letters to management demanding climate change action. Even if you don’t work for or run a large company, your employees are asking about sustainability. Or you’re thinking about it yourself. Don’t wait for a letter on Medium. These steps will help guide you and get you started on the right track.