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Sustainability Information You Can Use

Why Sustainability Reporting is Important

Sustainability reporting is important for your company, your customers and your employees. “Reporting” is sharing your sustainability actions, goals, and achievements with your stakeholders and community. At Green Buoy, we take “reporting” to mean sharing concrete sustainability goals, achievements and actions. In reporting, you are sharing sustainability numbers, figures, years and baselines on your website, on social media and in the press.

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Eliza Erskine
How Checklists Help With Sustainability

If you’re a small business owner, you probably rely on checklists in your daily life or business. Scraps of paper, apps, journals, these can all house checklists that keep your business running smoothly. Checklists are popular book subjects and are known productivity hacks. Large organizations rely on environmental management systems to complete environmental tasks. For small businesses, checklists are usually just as effective. 

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Eliza Erskine
How to be an Eco-Minded Consumer

If you’re interested in sustainability in your business, you’ve probably considered it outside of the business as well. In your home life, with your family or out and about, once you start seeing sustainability, it’s hard to stop. Here are some guidelines to follow when you want to start consuming things in an eco-conscious way. 

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Eliza ErskineComment
Make Your Small Business Event Sustainable

Events are a great way to promote your small business, gather the community, and talk about interest areas. Many businesses are using events as a marketing strategy. And for good reason, they work and are linked to company growth! With growth anticipation, companies are spending time and money on events.  Half of companies spend 20% of a marketing budget on events, and companies are increasing the number of events held each year. 

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Eliza ErskineComment
Sustainability in New or Remodeled Spaces

As small business owners, we jump at the chance to open up a second location or refurb an existing space. Given the opportunity to build in sustainable activities from the ground up is a great opportunity to keep moving along to your sustainability goals and make your new space even greener. 

Working with a construction team, setting goals and doing what you can control are all ways to make sure your new space is green and made for you. Don’t feel pressured to take every sustainable option that’s thrown at you, take the ones that will benefit you and your goals. And of course, share your actions with your stakeholders. Follow the below guidelines to bring your green sensibilities to a new space. 

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Eliza ErskineComment
Use Social Media to Share Sustainability

Social media benefits all parts of your business. Yes, we can all agree it’s more work but what better way to connect with customers directly? Social media should also be used in reaching out to customers about sustainability practices in your business. 

Many businesses use their websites, annual reports, or menus to communicate sustainability. If you are doing that, please continue. However, the power of social media as it relates to environmental practices should not be overlooked. Read on to get strategies, questions answered, and real life examples. 

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Eliza ErskineComment