Today we’re talking metrics. These little sustainability helpers are powerful tools for you to share sustainability with your audience and connect with them in a new way.Read More
Sustainability reporting is important for your company, your customers and your employees. “Reporting” is sharing your sustainability actions, goals, and achievements with your stakeholders and community. At Green Buoy, we take “reporting” to mean sharing concrete sustainability goals, achievements and actions. In reporting, you are sharing sustainability numbers, figures, years and baselines on your website, on social media and in the press.Read More
A sustainability mindset for your business can help you think about how to make sustainability changes and decisions. This mindset will follow you everywhere once you start cultivating it.Read More
The #ClimateStrike brought thousands of adults, children and companies to protest the lack of progress on climate change. It's the week after, but the momentum is only beginning.
Each of us is critical in the move toward a future that's safe for everyone. Here are some steps your company can take to continue protesting climate change.Read More
If you’re a small business owner, you probably rely on checklists in your daily life or business. Scraps of paper, apps, journals, these can all house checklists that keep your business running smoothly. Checklists are popular book subjects and are known productivity hacks. Large organizations rely on environmental management systems to complete environmental tasks. For small businesses, checklists are usually just as effective.Read More
If you’re interested in sustainability in your business, you’ve probably considered it outside of the business as well. In your home life, with your family or out and about, once you start seeing sustainability, it’s hard to stop. Here are some guidelines to follow when you want to start consuming things in an eco-conscious way.Read More
Events are a great way to promote your small business, gather the community, and talk about interest areas. Many businesses are using events as a marketing strategy. And for good reason, they work and are linked to company growth! With growth anticipation, companies are spending time and money on events. Half of companies spend 20% of a marketing budget on events, and companies are increasing the number of events held each year.Read More
As small business owners, we jump at the chance to open up a second location or refurb an existing space. Given the opportunity to build in sustainable activities from the ground up is a great opportunity to keep moving along to your sustainability goals and make your new space even greener.
Working with a construction team, setting goals and doing what you can control are all ways to make sure your new space is green and made for you. Don’t feel pressured to take every sustainable option that’s thrown at you, take the ones that will benefit you and your goals. And of course, share your actions with your stakeholders. Follow the below guidelines to bring your green sensibilities to a new space.Read More
Social media benefits all parts of your business. Yes, we can all agree it’s more work but what better way to connect with customers directly? Social media should also be used in reaching out to customers about sustainability practices in your business.
Many businesses use their websites, annual reports, or menus to communicate sustainability. If you are doing that, please continue. However, the power of social media as it relates to environmental practices should not be overlooked. Read on to get strategies, questions answered, and real life examples.Read More