Recent data from McKinsey shows companies with robust sustainability practices were more potent in these five areas: "top-line growth, lower costs, fewer legal and regulatory interventions, higher productivity, and optimized investment and asset utilization." For private companies, these sustainability outcomes are driven by and for the interest of employees and the executive team. But it's unwise to discount the role of private investors, advisors and other stakeholders in company growth, innovation and sustainability.

Are you budgeting for sustainability in 2021? If not, you’re missing out on a significant competitive advantage.

With all investments, company leadership focuses on ROI. Luckily with sustainability, there is significant data to show ROI in crucial areas like employee engagement, profitability and customer satisfaction. Let’s review some of the returns you can expect to see from a sustainability investment for 2021.

As a business owner or consumer, it’s easy to get drawn to labels and sustainability certifications touting benefits and claims. For sustainable businesses, they are multiple certifications to be aware of.

Corporate governance commitment is the secret of successful sustainability programs. You’ve got to have set alignment from the top of the organization to make sure your company is running a successful sustainability program.

If you’re still deciding if this will be the year of sustainability, contemplate your options using an opportunity cost model. The benefits of sustainability are well documented in the press.